When companies think about their own branding strategy, a critical component is their Unique Value Proposition (UVP), which simply means their point of differentiation which supports their brand promise. This is equally important when thinking of our own personal branding. What differentiates you from others? Do you have a trademark look? Something that uniquely and unequivocally defines you? Here are some ideas:
- Something distinctive about your appearance (in my case, it’s my 6 foot frame). Or it could be a winning smile (Tom Cruise anyone?) Show stopping lips (think Scarlett Johansson), or eyes that sparkle like jewels (Elizabeth Taylor’s are famous).
- The way you communicate (for example if you have an engaging voice or way of expression).
- A trademark accessory. One of my clients uses scarves in a variety of colors, patterns and shapes and wears them with all her suits. This is her signature look. Celebrities that have famous trademarks include Jacqueline Kennedy with her pillbox hats, Sally Jesse Raphael’s red glasses, Jack Nicholson’s dark sunglasses, Diana Ross’s ‘big’ hair.
- Your personal style. There are many ‘classes’ of personal style but the key is making your style your own, whether you tend to gravitate more to clean simple monochromatic silhouettes or you are creative and edgy and mix and match clothing and accessories in new and surprising ways.
- Your poise. Are you graceful? Commanding? Statuesque? Approachable?
- Is there something unconventional about you? A different accent? An unusual nose (think Barbara Streisand)? An unconventional hairdo (think Al Sharpton).
Spend some time thinking about the ways you can create or enhance your signature look. But do remember that whatever you choose, it must reinforce and align with your personal brand. Read my post on April 25th for more details. Natalie Jobity aka diva Fashionista Elan Image Management
As always, make sure your Presence is Purposeful! www.ElanImageManagement.com