FOR IMMEDIATE RELEASE
CONTACT: Natalie Jobity, Élan Image Management
PHONE: 443-295-ELAN (3526)
E-MAIL: Natalie@elanimagemanagement.com
Economic Slump No Excuse to Be a Fashion Frump
Frumpy to Fabulous: Flaunting It provides budget-friendly advice on ways to revamp your style at work and beyond
COLUMBIA, MD, March 26th 2012—With over 31,000 copies of the Kindle version of Frumpy to Fabulous: Flaunting It. Your Ultimate Guide to Effortless Style (Revised Edition) downloaded on Amazon in a 2-day free promotion in early March, women are showing that they do want to Flaunt It. Since the promo ended 2 weeks ago, the book continues to maintain a Top 2 spot in Beauty & Fashion with a solid #1 spot all last week. Author and image consultant Natalie Jobity, President of Elan Image Management, an image consulting firm, understands that even though the economic recovery has been slow, with companies tightening wherever they can, more than ever, first impressions matter.
A woman’s image, her style savvy, how polished she is perceived and her wardrobe choices all can impact whether she gets the job, snags that promotion, or captivates her audience. When times are tough, a woman’s best comeback is to look her best, so she is unstoppable in all areas of her life. Women get this, which is why they desire inspiration, guidance, and expertise on sprucing up their style whether by reading a book or hiring a personal shopper/image consultant.

With scores of style, beauty and ‘what to wear’ books in the market, there is stiff competition for books in the fashion and beauty category. As a premier image consultant in the Washington DC Metro area, Natalie Jobity believes her book has maintained its success since its release in 2010, because it appeals to the needs and challenges of real women.
Natalie shares, “I wrote this book in part as a how-to style guide but the hidden message is about self-empowerment. My goal is to inspire and motivate women to improve the way they look whether they are a size 2 or 22, and whether they are shopping discount or designer labels. I want each reader to know that her version of fabulous is achievable and that I am her champion.”
Readers are quickly getting that message. Feedback on the book continues to be overwhelmingly positive and often heartfelt. Women have commented that the book has changed their lives, that they got the dose of motivation they needed to change the way they approach getting dressed, and that they were given the courage to step outside their image comfort zones. One reviewer shares, “She took me out of my comfort zone by suggesting using not only colors that I like to see but those which bring out the warmth of my complexion. I appreciate Natalie’s depth- she reminds us of how good it is to discover and love yourself, to find your inner beauty and truly shine on the outside.”
Women are hungry for style inspiration and ideas on how they can revamp their look especially at the office. Books like Natalie’s give them DIY tools that help, when funds are tight. Natalie provides other free resources on her website, including a free e-course that women across the world can register for. She recently gifted a style makeover as part of a blog giveaway and many responses to “why do you want to win this prize?”, centered around women’s desire to look and feel their best on a budget.
“Frumpy to Fabulous: Flaunting It” strikes a chord with women the world over who desire to look their best. Readers of the book are not trendy fashionistas—they are your average professional woman– working hard, juggling much, who need comfortable, effortless and realistic ways to bring out their unique style statement. Natalie’s goal is to continue to inspire as many women as possible by sharing her expertise coupled with her message of empowerment through visual presentation.
ABOUT NATALIE JOBITY
NATALIE JOBITY, President of Élan Image Management, is an acclaimed image consultant who has empowered hundreds of women to look their best by helping them discover and project their unique signature style and an image that positions them for success. Natalie is the author of the Amazon bestselling style guide “Frumpy to Fabulous: Flaunting It. Your Ultimate Guide to Effortless Style”, thousands of copies which have been sold worldwide. Natalie works individually with women and groups as an image consultant, fashion consultant, personal shopper, branding/style coach and more. She is a dynamic speaker and a sought after wardrobe expert and style columnist.
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